Samantha Parsley/ Dovetail

Samantha Parsley, PhD is a DJ/ Producer (as Dovetail), Freelance writer, Professor of Organization Studies at University of Portsmouth, UK, and Co-Chair for the Association of Electronic Music (AFEM). Her research project “In the Key of She” (funded by The Leverhulme Trust) explored the career experiences of female electronic music producers. To investigate how a better gender balance might be achieved in the industry, she has interviewed female identifying and non-binary producers to identify their critical success factors. Working with electronic artist collective Sisu, she presents some of these interviews and showcases the music of project participants in her monthly radio show Sisu Presents: In the Key of She (, Ongoing findings, a resource bank and directory of female electronic music producers are also published on the project website . Sam also intends to write a book from the project and has published articles on gender imbalance in Beatportal, Mixmag, Dancecult and The Independent.  In her role as Co-Chair of the Association of Electronic Music’s (AFEM) Diversity and Inclusion group, Sam is also leading a workstream on her research which will feed directly into industry best practice.

Sam’s releases and mixes as Dovetail can be found here: . She makes and plays tough, funky broken beat,  melodic tech-house and deeper styles of electronica.