Release Basics
Releasing music independently, or DIY (Do It Yourself), empowers musicians, especially women and gender diverse musicians, enabling you to retain full creative and legal control over their art. Without the assistance of a record label, DIY artists have the freedom to explore their artistic vision, connect directly with their audience, and retain ownership of their music. Through self-releasing, musicians can choose their release timelines, creative direction, and promotional strategies, allowing for greater flexibility and autonomy in their careers. Additionally, DIY releases enable artists to keep a larger share of their earnings, fostering financial independence and sustainability. But, you need to understand the basics. By that we mean where the money/royalties flow and the admnistrative steps you need to take to ensure your release goes smoothly and starts earning you money.
In addition to registering with PPL and PRS, it’s crucial to include metadata such as ISRCs (International Standard Recording Codes) and ISWCs (International Standard Musical Work Codes) with your music releases. ISRCs are unique codes assigned to each recording, allowing for tracking and identification across different platforms and territories. ISWCs, on the other hand, are unique codes assigned to musical compositions, enabling accurate reporting and distribution of royalties for songwriting credits.
Including ISRCs and ISWCs in your music metadata helps ensure that you receive proper credit and compensation for your creative work, as well as facilitating accurate reporting and administration of royalties by collecting societies like PPL and PRS. Moreover, metadata enhances the discoverability and accessibility of your music across digital platforms, making it easier for fans, industry professionals, and licensing agencies to find and engage with your music.
The F-List for Music 10-step DIY release strategy….
Prepare Your Music: Ensure your music is polished and ready for release. This includes recording, mixing, and mastering your tracks to professional standards.
Create Artwork: Design eye-catching artwork that represents your music and captures the attention of potential listeners. High-quality visuals are essential for a successful release.
Choose Your Platforms: Decide on which platforms you will use to distribute your music (e.g., streaming services, digital stores) and whether you’ll release singles, EPs, or albums.
Set a Release Date: Determine a release date for your music and create a timeline for promotional activities leading up to the release. This ensures a coordinated and effective launch.
Build Your Online Presence: Engage with your audience and build anticipation for your release.
Plan Your Promotion: Develop a comprehensive promotion plan that includes press releases, social media campaigns, email newsletters, and other promotional activities to generate buzz.
Submit Your Music to Blogs and Playlists: Reach out to music blogs, playlists, and influencers in your genre to secure features and placements for your music. This helps expand your reach and attract new listeners.
Consider Physical Distribution: Explore options for physical distribution, such as CD, vinyl, or cassette releases, if feasible and appropriate for your audience.
Plan a Launch Event: Plan a launch event or livestream to celebrate the release of your music and engage with your fans. This can be a virtual concert, listening party, or release show at a local venue.
Monitor: After the release, monitor the performance of your music across different platforms, track engagement metrics, and gather feedback from fans and industry professionals.
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