Your branding refers to the unique identity and image you create for yourself as a musician. It encompasses your visual elements (like logos, color schemes, and photos), your musical style, your personal story, and the way you communicate with your audience. Effective branding helps differentiate you from other artists, creates a memorable impression, and fosters a deeper connection with your fans. It’s about presenting a consistent and authentic image across all platforms, from social media and websites to live performances and promotional materials.

And remember as an artist it is always worth protecting your artist or band name if you can through the Intellectual Property Office, check out The F-List Music Career Toolkit page on Trade Marks for more information on that process.