WeAre8 Announces 8fset
The F List are excited to support #8fest- the world's first social media music festival curated by industry experts on WeAre8- the positive social media platform with no controlling algorithms or toxicity- just real, impactful content that uplifts and inspires.
Download the WeAre8 app, submit your track with the #8fest and be in with the chance to win £80 and a spot on the stage at an exclusive gig.
The World’s First Social Media Music Festival, curated by industry insiders. The next generation of music talent is about to transform your social feed experience.
WeAre8, the social media bringing social and economic freedom to artists worldwide, today unveils 8fest – a global, three-day virtual festival running 11-13 July 2025, curated by industry tastemakers and built to elevate emerging artists on a world stage.
In partnership with Gotobeat and Nordoff and Robbins, WeAre8 invites music lovers, artists, and change-makers to step into a bold new frontier of social music experiences in a way that transforms the social feed.
Daily lineups will be handpicked by influential industry insiders including:
- Robin Murray, Editor of Clash Magazine
- Gus Unger-Hamilton, Keyboardist/Vocalist for alt-J
- TK, Co-founder & Director at record label Finesse Foreva
Together, they will curate a line-up that highlights tomorrow’s stars directly into users’ 8 feed – with exclusive music drops, live performance content, and unfiltered energy that cuts through the noise.
What makes 8fest different?
- No stages. No ticket barriers. Just pure music discovery, in a connected social feed.
- Inspiring discovery – Through the elimination of controlling algorithms – people can be discovered with links back to Spotify and their songs from every post.
- A platform that gives back: Artists are seen, heard, and supported. Users are economically valued for their time when they choose to watch adverts. Charity partners, such as Nordoff and Robbins, also benefit.
Artists can upload their music directly to WeAre8 for a chance to be featured during the festival.Fans can tune in, follow the curators, and discover what’s next — without the controlling algorithms of traditional social platforms.
With major support from Clash Magazine, FAC, The Independent, and more, 8fest is redefining the music festival for the digital age. WeAre8 is not just changing how music is shared. WeAre8 is changing how musicians are discovered.
Commenting on 8Fest, CEO and founder of WeAre8 Zoe Kalar says: “WeAre8 is not just another social media platform – it’s a revolution that puts the social and economic power with the artists and the fans. A place built for creative freedom, economic liberation, and human-first values. With 8Fest, music becomes more than sound – it becomes what it has always been – a catalyst for deep human connection.”
Davide Mura of Gotobeat adds: “8Fest is the first-of-its-kind music festival hosted on a social media platform to promote some of the amazing emerging talent across the UK. For many up-and-coming artists, opportunities to perform on a big stage and reach wider audiences are few and far between, so we’re excited to give these artists the visibility they deserve and to give their fans a brilliant festival experience for free.”
Sandy Trappitt, Director of Fundraising at Nordoff and Robbins adds: “We’re proud to be the charity partner for 8fest — a bold new platform that celebrates the power of music to connect, inspire and uplift. At Nordoff and Robbins Music Therapy, we believe music is a force for good, and partnering with WeAre8 and 8fest allows us to amplify that message in a fresh and exciting way. Together, we can champion emerging artists while supporting the transformative power of music therapy.”
WeAre8, founded by tech entrepreneur Zoe Kalar (formerly known as Sue Fennessy), is a revolutionary social media platform that protects people’s self expression, values people’s time and empowers them to make a positive impact. Through its transformational economic model, WeAre8 gives back the majority of its ad revenue to its citizens, community groups, charities, creators, and planet projects. By allowing individuals to earn micro-payments for ad-views and providing them with the option to pay it forward, WeAre8 is a movement towards shifting the infinite power of big tech back into the hands of the people, in a social home built to share love – not incite hate and division.
Zoe Kalar (formerly known as Sue Fennessy) is a serial tech entrepreneur who has spent 35 years building four transformational companies.
At WeAre8, she is transforming social media by eliminating anonymity and hate, transforming social media in a way that inspires and mobilizes hundreds of millions of people to make positive change in the world. WeAre8’s social technology and centralized wallet has restructured the capital flows, so that the money from advertisers is shared with people, publishers, non-profits and planet projects rather than into the pockets of a few social tech giants.
Having built the world’s first Generative AI media buying engine, Zoe is not just on a mission to transform advertising and social media in a way that eliminates toxicity, but to unite people at scale in a way that can transform the trajectory of lives across the world – like ending the water crisis and transforming children’s access to education.
“By redirecting the power of big tech back into the hands of the people we change everything. With just 4% of the world, 320 Million people, standing together on WeAre8, we can fund and build 400 desalination plants together in one year. We can get free data and phones into the hands of 500 million children in India who could then access entertaining, educational content.”
‘Everything is possible’ is Zoe’s mantra. “We just had to re-architect social media and the advertising capital flows so that the money flows through to people rather than stopping with big tech. Our sharing model works better for everyone – and changes the world in the process.”
“When changing the world is cool, easy, quick and fun, and helps you pay your bills at the same time, there is not a person on the planet that won’t want to be part of that.”
Having lived in Shanghai, Singapore, NY and London for the last 25 years, Zoe is an Australian woman on a mission to use technology and creativity to elevate humanity and help solve the biggest problems in the world.
