WHAT IS RESEARCH ETHICS?
Research ethics are the rules and good practices that make sure research is fair, respectful, and responsible. Having ethics embedded into your research processes helps:
- Protects people you survey or interview.
- Builds trust with your audience and collaborators.
- Ensures your data is accurate, safe, and used properly.
Example in practice: If you survey fans about their gig habits, explain how you’ll use the info (e.g. to plan shows), keep responses anonymous, and don’t share email addresses without permission.
CONSENT
Always ask permission before collecting information (e.g. surveys, interviews).
PRIVACY
Keep personal details confidential and secure.
RESPECT
Treat participants fairly, without bias or judgement.
TRANSPARENCY
Be clear about why you’re collecting data and how you’ll use it.
ACCURACY
Don’t twist or cherry-pick results and report honestly.
Informed consent means that before someone takes part in your research (like filling in a survey, interview, or focus group), they:
Know what the research is about – you’ve explained the purpose clearly.
Understand what’s expected of them – e.g. how long it will take, what questions they’ll be asked.
Are aware of risks and benefits – even if small, like sharing personal opinions.
Know how their data will be used and stored – whether it’s anonymous, confidential, or shared.
Agree freely to take part – no pressure, and they can change their mind at any time.
